13 - Revenue Roadmap: 10 Years of Driving Growth Through Partnerships | Mike Head
Update: 2023-05-03
Description
Mike Head, CRO at impact.com, joins the show today to discuss impact.com’s long-running partnerships strategy. 13 years in, partnerships account for more than half of impact.com’s revenue.
As Mike says, “Don’t try to boil the ocean with metrics.” He shares a handful of key metrics he would aim toward. Mike shares his perspective on the evolution of partnerships and how partner led growth has always been at the center of impact.com’s GTM.
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